2024 Kid Fashion Trends in San Francisco
Bay Area styles of children’s clothing increasingly lean eco-friendly, with layers, athleisure, and occasionally polished looks.
There’s a commonly shared inside joke that San Francisco natives can quickly spot a visitor from out of town –and it’s almost always because of how they are dressed. Thanks to our spectacular microclimates here in the Bay Area, it’s a localized necessity to have a versatile wardrobe to fit whichever area of the city you’re visiting that day. In fact, weather temperatures can vary by as much as nine degrees Fahrenheit from block to block–with cool winds by the beach in Outer Sunset and Richmond districts to the warm sun in the Mission and Marina districts, to chilly Golden Gate Park.
San Francisco fashion is set apart from other cities like New York and Los Angeles, not just from the demands of our uniquely eclectic climate, but also from distinct subcultures that stem from the historic roots of our city. That’s why it’s probably not surprising that the fashion trends our children display, mimic what their parents wear. That said, it can be challenging to keep track of kid fashion trends in San Francisco, which is why the moms at Young Eden have put together a quick recap of what’s trending locally this year.
2024 Kid Fashion Trends in San Francisco
Eco-Friendly and Sustainable Children’s Clothing
San Francisco is a global leader in sustainability. So, it makes sense that the city’s fashion influence on children skews planet-friendly too. Environmental conscious parents frequent local recycled clothing stores like Chloe's Closet, or seek out new baby and kid clothes made from eco-friendly materials and produced through sustainable practices.
Baby & Toddler Romper - Teddy Bear Zip Up
$36
Size 3-12 Months, 2T-3T
Play in style with this adorable and cozy one-piece teddy bear themed romper made from recycled fabrics.
Organic Cotton Ginger Bear Baby Winter Zipsuit
$55
Size 6 - 18 Months
Your baby will love the warmth of this cozy organic cotton romper that is complete with sweet bear ears to add some fun in.
Practical Layers for Microclimates
San Francisco's diverse climate and active lifestyle also influence children's fashion choices. Layering pieces are a must for kids in the city, with lightweight hoodies or jackets that can be easily added or removed being essential for the city's microclimates. Outfits often include breathable fabrics like that can transition from warm to cooler conditions, like lightweight sweaters or cardigans over basic tees. Comfortable shoes like sneakers and hiking boots are popular for navigating the city's iconic hills (and playgrounds).
Organic Cotton Baby & Toddler Hooded Jacket - Olive
$48
Size 6 Months - 6 Years
This well made organic jacket is both warm and stylish, while the adorable puckered sleeves add a cool touch of style.
Zip Up Kid Hoodie - Rust
$36
Size 2T-5T
This hoodie is the perfect addition to any wardrobe, providing both style and comfort for your little one.
Organic Toddler Waffle Top / Lightweight Sweater - Charcoal
$22
Size 2T-6 Years
This super soft and stylish organic toddler waffle top in charcoal is versatile enough to wear all year round.
Stylish Comfort
Comfortable, sporty kid clothing like athleisure wear that can transition from playtime to social gatherings is also popular in San Francisco. It’s common to see sweatsuits or matching jogger and hoodie sets on the playground. The wide-leg jean trend is also making an appearance, mirroring adult fashion trends of retro 90s style loose fitting jeans and pants.
Organic Cotton Abstract Waterfalls Sweatshirt and Pants Toddler Set
$25
Size 3T-5T
This organic cotton clothing set includes a snuggly sweatshirt, comfy jogger style pants, a trendy hood, and an abstract waterfall print.
Football Season Organic Sweatshirt and Pants Baby & Toddler Set
$27
Size 0-5T
This cozy organic cotton sweatshirt and pant set is great for game day or playing in the field.
Locally Curated Styles
Boutique clothing from stores like Bird & Bean and Silver Moon Kids offer unique, locally-curated selections that cater to San Francisco's eclectic style. Neighborhood-specific trends from different areas of the city may have distinct style subcultures, influencing children's fashion in those areas.
Organic Toddler Leggings - Electric Leopard
$29
Size 6 Months - 5T
These artistic handmade organic cotton toddler leggings have an all-over leopard print filled with all the fun, funky colors kids love.
Organic Toddler Graphic Tee Shirt Set - 2 Pack
$30
Size 2T-5 Years
These stylish organic cotton shirts include a 2-Pack of Graphic T-Shirts, including stripe and DJ headphone prints.
Organic Baby / Toddler Floral Romper - Mulberry
$42
Size 6 Months - 3T
This organic children’s romper has an intricate white floral pattern against the mulberry organic cotton fabric. The bubble fit and length ensure comfort for little ones.
Seasonal Trends
Fall colors are here to close out the year, with earthy tones like olive green and cherry red being most popular this season, along with classic black and white, and patterns like classic plaid. Expect to see cozy outerwear, like thick jackets and sweater coats.
Organic Baby Zipper Sleeper - Olive
$28
Size Newborn - 18 Months
This lightweight and silky smooth baby sleeper features a double zipper for easy access and is footless for hassle-free growth.
Peyton Organic Knit Ribbed Zipper Baby Sleeper - Garnet
$37
Size Newborn - 6 Months
The Peyton baby sleeper is made with super soft certified organic cotton, and features two-way zippers and fold-over cuff mitts to keep your little one snug and cozy.
Organic Baby Boy Outfit Set - Irish Plaid
$25
Size 2T-5T
This toddler boy clothing set includes a classic button down shirt in bold green and subtle red plaid, and black ribbed organic cotton pants.
Organic Cotton Quarter Zip Baby Jumpsuit
$25
Size 0-24 Months
The stylish and cozy jumpsuit offers a functional 1/4 zip at the neckline, 2x2 ribbed cuffs at the wrists and ankles, and snaps along the diaper seam for easy changes.
Look Up Organic Cotton Boy Shirt and Pants Baby & Toddler Set
$27
Size 0 - 5T
This stylish black shirt and jogger pant set are fit for a starry-eyed adventurer.
Mix of High-End and Affordable Options
San Francisco's diverse economic landscape is another influence reflected in children's fashion choices. It isn’t uncommon to see children wearing combinations of designer brands and mainstream clothing labels around the city. Stores like La Layettee Boutique offer stylish, high-end baby clothing and accessories. Mainstream organic brands like Burt’s Bees Baby remain popular for more budget-friendly options that all families will appreciate.
Organic Fleece Baby & Toddler Sweatshirt - Alpine
$48
Size 6 Months - 6 Years
This classic Alpine green tree print organic fleece baby and toddler sweatshirt is incredibly comfy and stylish too.
Organic Baby Peyton Footed Sleeper - Star / Truffle
$38
Size Newborn - 18 Months
This star printed organic baby sleeper is cozy and chic. Featuring convenient two-way zippers, soft rib elastane cuffs, fold-over cuff mitts, and footed grips.
Organic Baby Ruffle Thermal Jumpsuit
$18
Size 3 - 24 Months
This cozy organic cotton baby thermal jumpsuit has ruffle details at the shoulder coupled with stitching at the waist.
Overall, children's fashion in San Francisco for 2024 emphasizes comfort, practicality, and individuality, while also reflecting the city's focus on sustainability and its diverse cultural influences.
Want to read more about local fashion? Check out the 6 Best Baby & Kid Clothing Shops in San Francisco, or visit our Sustainability Matters blog.